Scale to new opportunities within your cake business by growing your brand, fine-tuning your niche, expanding your team and diversifying your income streams.

Grow with Instagram Reels

Join Amanda Lee for a Live Training on how to leverage the power of Instagram Reels and short form video on social media to attract, engage and grow your cake decorating following.

Facebook Ads Guide for Cake Businesses

Learn how to market your cake creations using the power of paid Facebook Ads. Curated specifically for cake business owners, this no-fluff instructional will show you how to set up a Business Manager account and go on to create your own targeted Facebook Ads to reach your ideal clients to grow your cake sales.

How to Teach Cake Classes

Have you ever dreamt of teaching cake classes, but felt unsure about how to make it happen? This in-depth online training with Guest Instructor Amber from Cake With Amber uncovers all the nuts and bolts behind teaching cake classes.

Growing a Wedding Cake Business

Join Amanda as she goes behind-the-scenes of a real-life award-winning cake studio, uncovering what it takes to build, run and grow a high-end wedding cake business. In this documentary style training, we visit the commercial studio and kitchen of Lyon’s Den Cakes, the brainchild of featured guest instructor Terresia Welch to learn about specialising in the wedding niche, managing clients’ experience, marketing strategies and expanding into a commercial studio.

Outsourcing & Hiring Staff

This training will teach you how to start outsourcing and hiring staff in your cake business to achieve greater efficiency and longevity. You’ll learn all-important topics like where to find the right people, different ways you can outsource tasks, discovering the best fit for your business, training new employees, managing a team and so much more. 

Seasonal Product Launch Guide

Ever wanted to take advantage of seasonal occasions and create a bespoke product offering to boost your sales? From Easter bunny chocolates in March, Valentine bouquets in February, bespoke Christmas desserts in December.. This guide will show you how to create, market and sell a seasonal product offering: from idea to launch.

Balancing Family Life & Cake Biz

In this Live workshop replay, multi-award winning cake instructor Cas shares her personal experience navigating the delicate balance between being a wife, mother, cake business owner, and content creator. Learn from one of the most recognisable names in the cake industry and gain inspiration, practical advice, and community support as we navigate the beautiful chaos of family life and cake business together.

Leveraging Markets to Reach Your Income Goals

This Guest Instructor workshop by local market veteran Shanti Wilby will teach you everything you need to know about successfully selling at MARKETS (even if you’ve never done it before). Shanti from ‘From the Wild’ will share her secrets on how to select the right market for your business, what to prepare beforehand, the nuts and bold to pricing, marketing, sales and best practices for market day.

Email List Basics

Designed specifically for aspiring bakers and entrepreneurs, this course will guide you through the essentials of building and nurturing an email list to connect with your customers. Learn how to showcase your delicious creations, promote special offers, and build a loyal community around your brand. 

Getting Started with Wholesale 

Ever wondered how some bakers land their bakes in local cafes and stores, bringing in consistent, reliable income? In this workshop replay, guest instructor Shanti Wilby—a powerhouse in the wholesale industry, shares how she grew her home baking business into a 5-figure-a-month enterprise supplying her delicious treats to multiple cafes, supermarkets and storefronts.

Starting a Youtube Cake Channel

With over half a million Youtube subscribers, Rosie's Dessert Spot is a household name in the virtual baking space. Join Rosanna Aloi in this tell-all Workshop Replay where she shares how she began, her filming set up & equipment, strategies to getting noticed and ways to leverage a Youtube channel in a business.